Generational wealth isn’t just about transferring assets—it’s about transferring knowledge. At RISE, educating athletes and their families on the psychology of money, investing, budgeting, and entrepreneurship is at the forefront of our mission. Through this approach, athletes are connected to valuable resources and relationships, and ultimately empowered to make informed decisions and build lasting legacies.

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The 8th Annual Athlete Enterprise Symposium will take place on Thursday, June 26, 2025, at the newly opened HALL Park Hotel, Autograph Collection, at the heart of Sports City USA in Frisco, Texas. This premier event seamlessly blends a dynamic business networking atmosphere with the modern sophistication of Frisco’s vibrant scene.